menu of ways to refuse drinks (Borsari and Carey, 2001), presented accurate data about UCSD dinking practices (Borsari and Carey, 2003; Neighbors et al., 2007), and offered healthy ways to identify and cope with stress (King and Chassin, 2008). Individualized feedback was incorporated by asking subjects to write down answers to questions earlier in the video (e.g., the average number of drinks per occasion for UCSD students), and telling them the correct answers later in the video.