It will be critical to carefully consider the benefits and potential harm that could result from the incorporation of genetic risk information into clinical care. 139 To enhance public understanding of the complex ways in which genes influence risk for alcohol use outcomes, COGA investigators have built out resources for the public, available at cogastudy.org. Through videos, graphics, and text, we explain core concepts necessary to understand complex genetics, such as heritability and genome‐wide association studies. Additionally, we have translated key findings from the field into videos and graphical elements in order to make research findings more accessible and engaging to lay audiences. We believe that these tools for enhancing public understanding of complex genetic concepts will help lay the foundation for precision medicine.