(e.g. [85]), which suggests that the potential benefits of the personality-targeted approach are far reaching and might eventually provide solutions to a number of health problems facing society. Finally, the personality-targeted approach has been applied to the school setting for the purpose of preventing substance use in high-risk youth, but there are a number of other contexts that might prove to be opportunities for targeted prevention. For example, young people enlisted in the military, which has a long history of personality testing, might benefit from personality-targeted interventions prior to being exposed to service-related stressors known to increase risk for mental health problems and addiction. Similarly, pregnant women with a history of substance use or mental health concerns might also benefit from a prevention programme that focuses on their personality and coping strategies, rather than focusing directly on perinatal substance use, which remains a major taboo for pregnant women but continues to affect a significant number of newborns globally. The personality-targeted approach has a number of advantages over traditional substance use interventions because it does not necessarily refer to substance use and might therefore be less stigmatizing or threatening for such populations.
