As reported by Ray et al. (25), the main contrast of interest (Alcohol versus Water) during the pre-priming scan was associated with the activation of a broad set of regions including mesocorticolimbic areas such as the ventral striatum and inferior frontal gyrus. Additional areas of activation were found in limbic regions (insula, posterior cingulate gyrus, amygdala), parietal lobe (precuneus), thalamus, and occipital areas (lingual gyrus) (Table 2). Similarly, the post-priming Alcohol versus Water contrast was associated with activation in the ventral striatum, inferior frontal gyrus, and insula, among other regions (Table 2).